Roots is a company founded by Stew Food Corporation (owned by Ibrahim Nassra, a well-known Bedouin social entrepreneur, and the Bridges Impact Foundation) in partnership with a leading farmer.

Currently, a state-of-the-art factory for the production of sterilization vegetables is being established in the “Idan HaNegev” industrial zone. The main goal of the project is to develop employment in the Negev region in favor of creating employment places in the Negev that will help promote Bedouin women in the labor market.