NeWish is a business that promotes environmental both social values. The first e-commerce website for a curated selection of preloved childrenswear, in Israel. Established in 2018 with the aim to present an alternative for fast fashion and to educate parents that they can, and should, adopt a more environmentally friendly behavior, and change their shopping patterns. Giving parents and others, a high-level online shopping experience, NeWish allows its customers to hold to the values of sustainability and prudent and proportionate consumption.
An advertising agency specializing in branding and digital marketing, providing a safe and meaningful workplace for professionals with disabilities. All employees, including the entrepreneurs of Optimist, are professionals with disabilities, either from birth or as a result of military service.