NeWish is a business that promotes environmental both social values. The first e-commerce website for a curated selection of preloved childrenswear, in Israel. Established in 2018 with the aim to present an alternative for fast fashion and to educate parents that they can, and should, adopt a more environmentally friendly behavior, and change their shopping patterns. Giving parents and others, a high-level online shopping experience, NeWish allows its customers to hold to the values of sustainability and prudent and proportionate consumption.
Since March 2021, NeWish collaborates with Elem, Israel’s largest NGO in the field of supporting youth in distress, and operates a “safe employment space” that provides work experience for young women at risk (ages 18 to 26) who suffer complex post-trauma. This secure work place provides the women with safe place where they can earn a fair wage, experience standard working environment, acquire skills and develop self-confidence in a real-life experience. A safe place that truly knows how to contain the complexity and trauma each brings.
Being a social business NeWish believes in social and environmental “profit line”. All profits are used to pay salaries, absorb additional women and further develop the venture.