This initiative was established by the GlobalAct association which combats human trafficking around the world. KitePride offers an additional environmental element, for it produces its bags using a high-quality, tensile, upcycled material: kitesurfing parachutes, sails and old parachutes no longer in use. The choice of these materials represents the project’s goal: to give their employees  recharged hope and pride.  The factory employs over 10 employees in rehabilitation.