Mootag Life Skills

"Mootag Life Skills" is a social business for training, employment and entrepreneurship for young people (22-25) at risk, in the fields of design and technology, including graphic design, website building and branding. The vision is to instill values of tolerance and understanding for others and to inspire and open new opportunities for young people at risk from different populations.

Joined IVN’s portfolio in 2015 within the framework of IVN’s partnership with Bank Mizrahi-Tefahot

STATUS: Mature

Mootag Website


Reuven Reif

Reuven was a Senior Partner at Goldfarg, Levy, Eran & Co., one of Israel’s leading law firms, until his retirement at the end of 2007. Reuven remains Of Counsel to the firm.

Naftali (Tali) Idan

Former CFO at Ceragon, Tali currently serves as director at Lumenis and is involved in a number of social organizations. As a seasoned financial executive, having served as CFO in leading Israeli hi-tech companies, Tali brings with him years of invaluable experience.


IVN and Bank Mizrahi-Tefahot


Number of youth trainees

  • 2016 – 13

ncome Generated as % of Total Income

  • 2016 – 85%