Juha’s Guesthouse

Juha’s Guesthouse is located in Jisr-a-Zarqa, an Arab village with the lowest socioeconomic ranking in Israel. This endeavor is the first step towards reconstruction of the community’s business infrastructure and self-esteem by leveraging the guesthouse and tourism industry models.

Joined IVN’s portfolio in 2014 as part of the Social Venture Program

STATUS: Current

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Yair Sakov

VP of Business Development at Al Fanar (an Arab-led social venture specializing in Arab workforce development and placement) and owner of the Tanor Group, Yair has decades of experience as a senior executive with international high-tech companies and VC’s, including Gilat Satellite Networks, Intel, Vertex Venture Capital, 3Com and more.

Reuven Reif, Esq.

Reuven was a Senior Partner at Goldfarb, Levy, Eran & Co., one of Israel’s leading law firms, until his retirement at the end of 2007 and remains Of Counsel to the firm.


IVN & the Jewish Community Federation of San Francisco









(within 3 years)

  • 4-7 more tourist-related businesses
  • Approx. 3,600 tourists/ year
  • Revenue of NIS 1 mil to the village/year
  • 2.5- 5% of the village  population (100-200 people) will be involved in tourism


  • Raise money/generate revenue to add two rooms to the guest house (to reach a total of 5 rooms), able to accommodate 20 guests
  • The business will add the following business units: café, guided tours, dinners
  • Average occupancy of 30% rising to 50% in the 3rd year
  • Price/bed – NIS 90
  • The venture will invest in social activities such as:
    • JAZ tourist map (done)
    • Call center for other businesses that will evolve
    • Work with local artist & cooks to create tours
    • Establishment of a tourism courses for locals as part of the local  CC