The new branch is the fourth food co-operative overall and first in the Israeli Arab sector.
A new social grocery store in Beit Jann opened its doors to the public on May 15th, as the result of a collaborative partnership between IVN, the Jewish Agency for Israel and the Jewish Federations of New York and Washington, D.C.
The grocery is part of chain of social groceries, the first of which opened in Sderot on December 21st, 2015. Stores in southern Israeli towns Arad and Yerucham soon followed, and the fourth branch opened in Beit Jann, a Druze village in northern Israel. This unique venture was conceived in direct response to the 2011 social protests against the high cost of living, to further assist Israel’s economic, geographic and social peripheries. These groceries opening throughout Israel will increase the purchasing power and decrease the financial gaps in Israel’s socio-economic peripheral communities significantly by reducing family grocery bills, improving quality of life, and boosting community resilience in Israel.
The Social Groceries Project, which utilizes a social business model to transform the landscape of the food industry and social activism in Israel’s periphery, helps lower prices for common food and household items in Israel’s periphery which, due to the problematic structure of the Israeli food market, can be up to 30% higher than in the center of the country and boosts community resilience in Israel. The plan includes the establishment of a total of 40 stores Israel-wide by the end of 2020.
A fifth store is set to open in Kiryat Gat in the near future.