Blue Bridge Tourism
Supporting Socioeconomic Development
The Blue Bridge Tourism Company aims to promote the economic development and raise awareness for tourism potential in Jisr az Zarqa, Israel s poorest village.
The village, positioned near one of Israel s most beautiful beaches, is a hidden gem.
Various tourism initiatives active in the villages combined to form the company. Mari Jerban, the entrepreneur behind it, is a native of Jisr az Zarqa and a science teacher at the local high school.
He set out to reveal the Village to the world, through a locals perspective residents open their homes and welcome tourists for a variety of touristic experiences, including workshops, locally made crafts, food events and others.